Today innovation has become the name of the game. To borrow the more direct words of others: Innovate or die. And although we would all like to be pumping out epiphanies on a daily basis, keeping our organizations a step ahead at all times, it is easier said than done. We believe that with the right problem definition, stimulus and group of contributors that we can help foster innovative thinking to tackle a specific problem. As a result, we have developed a set of tools and process, dictating timelines, participants and pre-work unique to Sparktures, to get innovative thinking in motion. This methodology has been tested and refined over the last decade, across a broad range of categories and in the face and even broader range of problems to be tackled.